Evaluation - Task Four

Who would be the audience for your media product?

To the left is a picture of someone I would deem to be in my target audience. I'm aiming at a young, yet mature audience that would be interested in classic rock and modern music following the same genre style. The age range would be approximately 17-35. I wanted my magazine to cater for a mature audience to contrast with the more youth centric magazines such as NME and Kerrang, but still aiming at the younger audience. My target audience will probably like a great variety of music, including artists such as The Beatles, Bob Dylan, The Rolling Stones, Ramones, Metallica, Queen and a lot more. Knowing this I created artists similar during the creation of my magazine in order to attract the target audience to the magazine. Due to the abnormal nature of my target audience, it is difficult to catalogue their other hobbies and interests. For example, the clothing my target market wears can vary a lot, from smart clothing featured in the picture on the left, to the more common casual clothing styles usually seen with the younger audience. Possible places that they would visit for clothes are shops like TopShop / Topman, which is popular with people in the age range I am aiming towards, which could help me to profile them. My models in the magazine are wearing clothes that will appeal to my target audience, with even the front cover image reflecting the contrast between the smart and casual appearance in young men. As for the other media consumption of my target audience, it's once again hard to predict and generalise tastes, but based on personal experiences and the coverage of other music magazines covering the same genre, it's mainly lighthearted comedy shows including "Two and a Half Men", "Family Guy" and "South Park". To account for this I tried to make sure that while trying to appeal to the more mature audience, not try to be too serious and keep the magazine fun enough for the audience to maintain interest. Some of the shops my target audience like to visit include HMV, which could be a good place for my magazine to be sold, as HMV do stock music magazines and it's a logical place to stock it since people going in will probably have an interest in music.